Ciao lettori di The jungle of Alis!
Sto lavorando ad una nuova rubrica a cui voglio dare spazio, perché mi sono resa conto che diamo sempre tanta importanza ai brand già affermati, e poca agli small business o comunque ai brand emergenti. Perciò nel mio piccolo, attraverso delle interviste, voglio raccontare il lavoro, i sacrifici e la passione che mettono tutti i team di marchi più piccoli, e ho voluto iniziare da un brand a me molto caro, perché conosco personalmente tutti i ragazzi che ci lavorano e da dove hanno iniziato.
Vi presento LVXE.
–Da cosa nasce LVXE?
<< L’idea alla base del nostro brand e’ quella di voler stravolgere la concezione di “abbigliamento”, trasformandola in qualcosa di più. Tutte le emozioni più forti della nostra vita derivano dalle scelte che prendiamo, ed e’ proprio su questo elemento che abbiamo creato LVXE. La nostra missione è quindi quella di creare capi d’abbigliamento, che in base alle scelte di chi li veste, diventino unici e pieni di ricordi ed emozioni.>>
-Quale e’ lo stile in cui più si riconosce il brand?
<< LVXE si focalizza sull’essere e non sull’apparire, il nostro brand infatti si riconosce in uno stile minimal, influenzato però dall’idea di comodità e di forme morbide dello streetwear. Tutto questo è stato possibile dopo aver affidato la direzione creativa della collezione al nostro designer Christian Visconti.>>
-A cosa e’ ispirata la nuova collezione?
<< La nuova collezione si inspira al concetto del dare e avere, di sacrificare qualcosa che per noi è importante per la felicità di qualcun’altro, da qui l’acronimo L.V.X.E. Love Vibes X Everyone. Donare “love vibes” senza avere rimpianti sulla scelta fatta. Un concetto che vede l’influenza degli anni 90, dove i rapporti interpersonali erano basati su legami forti e veri. Ognuno di noi si è ritrovato in quella situazione dove ha fatto un regalo o comunque un gesto buono per qualcuno, e subito dopo ha sentito quella sensazione di benessere, di aver fatto la scelta giusta. LVXE con questa collezione vuole far rivivere quell’autentica emozione. Per rappresentare al meglio questo concetto alcuni capi sono stati dotati di parti removibili. Ad esempio due maglie della nuova collezione, sono state realizzate cucendo una toppa dietro il collo. Se la maglia verrà regalata, o magari “prestata” alla propria ragazza, la toppa potrà essere rimossa e personalizzata, andando così a rappresentare un ricordo tangibile di quell’emozione, da portarsi dietro per tutta la vita.>>
-Che impronta vuole lasciare LVXE nel mondo?
<< LVXE vuole veicolare un messaggio alle nuove generazioni, che hanno troppa attenzione verso l’estetica e poca verso l’essenza delle persone e delle cose. Vogliamo che la sensazione di “privazione di qualcosa per aiutare gli altri” risulti piacevole e piena di significato anche a distanza di tempo. Un dono, per un’emozione. Il tutto per far capire anche che la moda non è qualcosa di superficiale, ma può essere qualcosa di più.>>
–Quali sono gli obiettivi futuri del brand?
<< Gli obiettivi futuri sono sicuramente legati al messaggio che vogliamo mandare, ce la mettiamo tutta, ogni giorno, per far sì che i nostri ideali di altruismo vengano condivisi. Vogliamo raggiungere quel punto in cui LVXE non venda più “soltanto capi”, ma un modo di pensare e di approcciarsi gli altri.>>
E’ chiaro che i ragazzi di LVXE hanno le idee chiare, e il messaggio che vogliono lasciare e’ qualcosa che probabilmente abbiamo un po’ perso, il dare un qualcosa solo per il gusto di farlo, di vivere un’emozione, senza aspettarsi niente in cambio. La nuova collezione, che uscirà a breve, rispecchia pienamente questi ideali, e penso che tutto il team abbia fatto davvero un gran bel lavoro. Qui di seguito alcune immagini dei nuovi prodotti LVXE.
Vi lascio il link del loro sito www.lvxe.it, dove potrete acquistare i loro capi, e se non potete farlo, ci tengo a dire che supportare un brand emergente e uno small business, non significa solamente comprare un loro prodotto, ma anche semplicemente condividere il loro lavoro, seguirli sui social, parlare a quante più persone del marchio. Sono piccoli gesti, che in un mondo dove la maggior parte della pubblicità gira intorno ai social media, fanno la differenza e aiutano un brand a crescere e ad aumentare la sua autenticità.
E se in mezzo a voi c’e’ uno small business, un brand emergente, e ti piacerebbe lasciare un’intervista per il mio blog, scrivimi una email, e ti ricontatterò nel minor tempo possibile! Vi aspetto al prossimo articolo lettori di The jungle of Alis 🙂
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